Ms Kaixi (Kathy) Xu

Kathy is a Teaching Associate in Marketing and CCI at SUMS. She embarked on her teaching journey when she was a doctoral researcher at the Management School. Kathy has been involved in delivering tutorials and seminars to both undergraduate and postgraduate students across a range of modules within the fields of marketing and CCI.

Kathy completed both her undergraduate and master degrees at the University of Manchester. Having received her Master’s degree in Arts management, Policy and Practice, she developed a deep interest in the area of cultural consumption, and narrowly addresses the issue of ethnic consumers in the UK arts and culture sectors as part of her doctoral research.

Kathy has various working experience in managing festivals and engaging audience (both locally and internationally) in the UK. She also has experience working in the retail industry, served in roles focused on product sales and marketing within the skincare sector under the L'Oréal brand.